New Fingal roadmap unveiled to consolidate its position as a tourism destination

Fingal County Council has today launched an ambitious tourism strategy which it believes will be the blueprint for transforming the county into a beacon of tourism excellence that will make it a premier destination for both domestic and international visitors.

The new strategy is a product of extensive collaboration and thoughtful planning across local, regional, national and international stakeholders. It focuses on leveraging the county’s strengths and presents a compelling vision and roadmap for tourism in the county to realise its full potential and deliver maximum sustainable, economic, and social benefit over the next five years.

A key region of Dublin, Fingal has many competitive advantages, including an easily accessible location and a vast range of amenities and attractions which means it is ideally positioned to capitalise on tourism continues to grow across Ireland. By building on the county’s proven assets and strengths and leading with mature, well-known products and experiences, clustered with those still developing, the strategy aims to consolidate Fingal’s position as a tourism destination.

Unveiling the tourism roadmap, Mayor of Fingal, Cllr Adrian Henchy, said: “Fingal is blessed with an array of natural wonders, rich heritage, and vibrant communities. From our stunning coastline to our charming villages, we offer a unique Irish experience that we are eager to share with the world. This new strategic framework will help increase opportunities, enhance the overall visitor experience and help to strengthen our position as a must-see destination.”

Key to the strategy are three primary asset themes:

  1. Natural Amenities and Heritage
  2. Arts and Culture
  3. Recreation and Leisure

These will be further augmented by the supporting asset themes of Hospitality, Food and Drink, and the festivals and events for which Fingal is already so well-known, including Flavours of Fingal, Howth Maritime and Seafood Festival, Malahide Castle Concerts, and more recently, TradFest.

Chief Executive of Fingal County Council, AnnMarie Farrelly, said: “We have consistently invested considerable resources in supporting tourism. That includes managing and developing a number of significant visitor attractions, festivals and events.

“This new strategy continues our commitment; it is a vision to strengthen Fingal’s status as a special tourism destination offering an array of options for natural amenities and heritage, local arts and culture, recreation and leisure, with an emphasis on culinary delights, coastal relaxation, and outdoor adventure.”

The strategy also recognises the crucial role of sustainable tourism in preserving the essence of Fingal for future generations. The approach emphasises responsible practices, prioritising the conservation of our environment, and the celebration of Fingal’s identity.

Key destinations in Fingal already include the likes of Ardgillan Castle & Gardens, the Malahide Castle & Casino, Newbridge House, Skerries Mills, Shackleton Gardens and the Seamus Ennis Arts Centre. These are just some of the attractions which Fingal County Council had the vision and foresight to develop for residents and visitors alike.

Darragh O’Brien TD, Minister for Housing, Local Government and Heritage said: “I am immensely proud that Fingal is home to so many heritage properties that continue to attract many visitors to our shores. This new strategy goes beyond simply promoting tourism; it's about fostering sustainable growth that respects our environment, celebrates Fingal’s culture, and empowers the many communities that make it a great place to visit.”

2024 is the first year of the strategy and will see a focus on delivering the collaborative structures required within the county as well as nationally and internationally to drive success. To that end, the Council will lead the development of a comprehensive marketing and promotional plan which showcases what distinguishes Fingal as a unique tourism destination.

The Fingal Tourism Strategy 2024-2029 is now available here.